A Strategic Marketing Consultancy, Powered by Data
We help specialists, practitioners, and businesses reach and resonate with their audiences by providing institutional-grade industry analyses, in-depth analytics reports, and platform-optimized content strategies. Our digital marketing strategies are anchored in data, built to drive measurable growth and lasting client relationships.
Services
Digital Marketing Strategy
Strategic analysis of your digital presence, including all social media channels, including target audience discovery, brand development, and content templates. Communicate your brand and drive strong engagement.
Brand Analysis & Development
Deep-dive into your brand’s identity, voice, and visual presence. We audit your current brand perception, uncover gaps, and craft a cohesive strategy that builds clarity and confidence.
Marketing Analytics Reporting
Pull meaningful insights from your traffic to inform your next business decisions. Receive a customized dashboard and monthly report highlighting trends, changes, and profitable channels.
Predictive Analytics & Machine Learning
Use the power of AI to drive your next campaign. We build predictive models that help you identify high-value customers, forecast behavior, and optimize every marketing touchpoint. Whether you need churn prediction, segmentation, or campaign response modeling, we turn your data into actionable insights.
Projects
Brand Audit & Repositioning
Client: Branding Agency
Challenge: Uncertainty around whether the agency’s voice and messaging still resonated.
Solution: Conducted a full brand audit and delivered a streamlined positioning guide, clarifying tone, and audience targeting for a globally-recognized branding agency.
Digital Marketing Strategy
Client: Arts & Crafts Retailer
Challenge: Needed a high-impact marketing plan to boost revenue during a major sales event.
Solution: Developed an integrated campaign strategy, combining targeted email, SMS A/B testing, and customer journey insights which resulted in $375K in revenue over three days and a 20% lift in engagement.
Social Media Analysis & Revamp
Client: Higher Ed Department
Challenge: Low visibility and engagement with research-driven initiatives across campus audiences.
Solution: Created a data-informed content strategy and refreshed Instagram strategy, achieving an 800% increase in engagement in six months.
Predictive AI Models | Machine Learning
Client: Property Manager
Challenge: Improve predictive accuracy of real estate pricing models using machine learning.
Solution: Engineered features, applied LightGBM and XGBoost models, and improved accuracy through data transformation—achieving strong RMSE performance (~$27K).
Case Study
Branding & Digital Marketing Strategy
See how White Whale Digital transformed a marriage and family therapist's passion for the outdoors into a powerful brand message of client autonomy and natural healing.
What People Are Saying
If you are looking for reliable, capable and motivated branding, writing and marketing talent, look no further.
— Scott M., Founder & Global Brand Naming Expert, Tanj Branding
Why Us
Proven Experience
We bring years of hands-on experience working with global brands to help specialized professionals and practitioners grow their business. Whether you're launching a campaign in your hometown or scaling regionally, we know how to position you for success.
Strategy That Scales
We blend marketing strategy with data analytics to deliver results that matter. From brand audits to audience segmentation to full-scale brand strategy, you're getting agency-level thinking backed by data-driven insights.
A Smarter Investment
Hiring a full-time employee means paying for salary, benefits, training, and overhead. Partnering with an agency like White Whale Digital gives you access to marketing expertise for a fraction of the cost.
Quick and Agile
We can plug in where you need us most and help you grow without the stress of onboarding or long-term commitments. We're ready to move when you are.
About
White Whale Digital is a data-driven marketing consultancy that blends creative ideation with advanced analytics and AI-powered solutions to help specialized professionals and practitioners grow their expertise-based businesses with clarity and purpose. From crafting compelling web and social media content that showcases professional authority to decoding consumer behavior through business intelligence, we align marketing strategy with both profitability and values, turning data into strategic decisions that build trust and attract your target audiences.
Meet the Owner
Ben Dupuy, Owner & Chief Marketing Strategist
Ben is the founder of White Whale Digital and a seasoned marketing strategist with over a decade of experience helping brands find clarity and traction. A Magna Cum Laude graduate from the Huntsman School of Business at Utah State University, he holds a degree in Marketing and is currently earning his Master’s in Management Information Systems, specializing in data science and machine learning. He combines creative instinct with analytical precision to build strategies.
In his spare time, Ben enjoys going on hikes, fly fishing, and exploring the great outdoors in northern Utah.
Contact Us
Ready to set sail? Schedule a free consultation today or email us at [email protected].
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